User blog comment:LewaMataToaOfMischief/Why is it a lot of people think its the last year of Bionicle?/@comment-5154589-20100124202847

Actually, that's not why Bionicle is ending. Lego has barely suffered through the recession and it is still the most popular brand of toy in the world. The reason is that Lego releases tons of smaller lines (ie, Power Miners, Agents, Lego City) But nobody is buying those and they end up being discontinued because everyone wants Bionicle. So when Lego shut down Bionicle they'll be giving the smaller lines a chance. But me, I really don't want to image the Heroes being the future of Lego. I think its completely stupid. Why discontinue your most popular product? By stopping Bionicle Lego has dug its own grave!