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LEGO was the worldwide company that has produced plastic products since the 1950's in Denmark and is still producing them today. LEGO pieces are held together using interlocking studs. It was this company that created BIONICLE.
- At first, "company traditionalists" were opposed to the idea, because it brought a war like appearance to them, which was against their values. However, the sets caused all of LEGO's turn over, which was steadily collapsing.